the politically incorrect

A Fuck by any other name...would still be Divine!

A rose by any other name would smell as sweet

Meaning

What matters is what something is, not what it is called.
Origin

From Shakespeare's Romeo and Juliet, 1594:

JULIET:
'Tis but thy name that is my enemy;
Thou art thyself, though not a Montague.
What's Montague? it is nor hand, nor foot,
Nor arm, nor face, nor any other part